TOMS Shoes on AT&T

Blake Mycoskie, Chief Shoe Giver of TOMS Shoes, was featured in an AT&T commercial as part of AT&T’s latest ad campaign. Blake, a Christian, developed TOMS Shoes to be a shoe company that exists to provide shoes for children across the globe who don't have shoes. For every pair of shoes they sell, they give one pair to a child in need, literally One for One. I personally own a pair myself (and have an iPhone through At&T!!). They also have a cool look to them. I didn't know AT&T was going to be featuring TOMS until I saw the first commercial whiling viewing the Masters Golf Tournament this past weekend. I was blown away.

Filming for the commercial began in early February 2009. Using a variety of locations, shooting stretched over several weeks and two continents. The result is a commercial that captures the essence of TOMS.

Since its beginning in 2006, TOMS Shoes has given 140,000 pairs of shoes to children in Argentina, Ethiopia, and South Africa. TOMS plans to give 300,000 pairs of shoes to children in need in 2009.

First aired during the Masters golf tournament, and slated to run over 12 weeks, the AT&T ad with Blake will allow TOMS Shoes to reach hundreds of millions of people. TOMS’ simple One for One movement should inspire viewers, which will allow TOMS to give even more shoes to children in need around the world.

Make your next shoe purchase be TOMS!